Posts Tagged ‘web marketers and customers’

The Importance of Good Customer Service in Internet Marketing

Wednesday, May 5th, 2010

You might think that customer service isn’t as important when you make your living online. The truth is that the higher your customer service standard, the more money you will be able to earn. If you treat your customers like real people, instead of just a potential sale, you’ll be much more likely to earn their business. If you just set up your page and wait for people to come to you, you might make some money. The return business of your customers is what really earns you more money. It shouldn’t be hard to provide good customer service to your buyers. Try these tips to bring your buyers back over and over again because of their experience with you.

You should always write “thank you” e-mails to people who buy anything from your website. This one gesture can change the way people see you, even if you do this by simply sending out an automated e-mail message to each customer thanking them for their order. If you look over the settings of your e-mail provider, you’ll most likely find that you can set up an auto response e-mail that won’t cost you anything, so you can easily create e-mails thanking customers for their orders. Don’t forget to do this!

Wouldn’t it be worth it to send out this automated e-mail if it motivates people to become repeat customers?

It’s important that you go over your sales copy, blog posts and e-mails before you make them public. Correct any mistakes in spelling or grammar. When it comes to the internet, the initial impression you make on people is through your website. If you appear to be someone who doesn’t write well or doesn’t take the trouble to correct their mistakes, people will not be inclined to trust the quality of what you are selling. You can always hire a writer to help you if this isn’t something that comes naturally to you. If you go to forums related to freelancing or internet marketing you can find many writers and editors offering their services.

Giving support for products or services is a good idea.

Some people have a harder time with technology than others. Customers will be so happy if you offer technical support. Make sure they know they just need to ask for your help. You could build your reputation up and become very popular, indeed. Your customers will tell their friends, and they will tell their friends, and so on and so forth. Your business will grow, as will your bottom line, when you show your customers that you care about them more than as just money makers. Offering free service shows this.

When you start to look for ways to improve the way you serve your customers, you will see there are many things you can do. Remember, good customer service is not just for retail businesses.

This is something to be aware of if you want to please your existing customers and get new ones. All customers like to feel that the businesses they are dealing with respect them. If someone who buys something from you feels that the interaction has been pleasant, that they’ve gotten a good deal and that they can feel secure in their purchase, then you’ve provided good customer service. That’s all there is to it!

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