Posts Tagged ‘mail marketing campaign’

The Best Way In Which To Start Direct Mailing Your Customers

Monday, May 3rd, 2010

When you are a dedicated Internet marketer, you are accustomed to performing most if not all of your business transactions online. But did you know there is a way to bring in tons of sales by using offline marketing methods? One of the best ways to market your business offline is through direct mail.

Any piece of mail that is sent directly to a person is considered direct mail. This probably sounds like a lot of work, and that is because it can be a tedious task. But as you well know, the most fruitful endeavors are the ones in which you worked the hardest. You can find many new sources of sales simply by sending people mail about the services you have. So here are some tips to begin your direct mail marketing campaign.

Don’t make the assumption that your direct mail piece has to be wordy. They think of direct mail as a process that includes multiple page letters that they mail describing what they do. You don’t have to do this at all! You would be surprised to know that some of the most effective direct mail pieces are simple postcards that only say a couple of things. Of course, this can vary depending on what kind of business you are running and which audience you have decided to target. You might need a longer letter. On the other hand, a postcard with your web address and a simple graphic on it may be all you need. You should never think you know what you need before you begin.

Don’t bombard people with mail. For one thing, sending mail through the post is expensive so if you send too much of it you could end up going through your marketing budget really fast. Another reason is people are going to get bored with getting mail from the same person, and will most likely throw it in the trash rather than read it. Get people excited to see your mail! The reason you are sending it is for them to read it! That is what you want from them. If you fire off too many mailings in a short time frame, then your mail will simply go straight to the garbage upon arrival.

You might balk at this, but you have to make sure to use real stamps when you do your targeted direct mail campaign. Even though it seems easier to allow for automatic postage, it will add a bit of a personal touch if you will use real stamps on the mail, allowing for you to get one up on the competition. When you do little things like this, people love it because it looks like you made more of an effort to send the letter to them. Individuals will more likely show an interest in direct mail that is personalized.

The only way to succeed in any campaign you start is to utilize each option that is available to you. Because direct mail gives you access to the people you can’t get to on the Internet, it can be one of the best ways to market your business. A great number of individuals still do not work with the Internet on a frequent basis. The easiest means of reaching out to those persons is via direct mail.

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